Friday, 21 January 2011
30 Second Advert - Pre Production
We are all now well underway into the pre production documentation and the majority of tasks have been completed. Now, most of the work has to be compiled together and edited slightly, to either flesh out ideas or get rid of unneccesary information. Compiling it together in our group folder will finish the post production stage and everything will be ready for production.
Friday, 14 January 2011
30 Second TV Advert - Group + Pre Production
We have now been put into our groups for the project and decided our group name (Mad Dog Productions). From here we have started group meetings, each one being chaired and minuted by one member of the group which will rotate to the next person for the next meetings and so on.
The first jobs were to swap numbers and contact details so that each member could be contacted if needed. Then first, we listed all of the pre-production jobs, assigning jobs where necessary. These tasks, if assigned were to be completed for the Tuesday when we reconvined. The next task was to pick a concept out of the four.
Each of us presented our idea, and we had all 4 from the given range of products. One by one we presented our idea including scripts and treatments if necessary. Each presentation was followed by a quick summary and taking questions from the group to make sure we all fully understood each other. After all ideas had been thouroghly discussed, we had to choose an idea. Making up Pros an Cons for each and our personal prefrences took us to Diet Coke, with the main appeal being the new angle of aiming it at men.
With the idea in place, we now have the time to go off and complete our individual tasks.
The first jobs were to swap numbers and contact details so that each member could be contacted if needed. Then first, we listed all of the pre-production jobs, assigning jobs where necessary. These tasks, if assigned were to be completed for the Tuesday when we reconvined. The next task was to pick a concept out of the four.
Each of us presented our idea, and we had all 4 from the given range of products. One by one we presented our idea including scripts and treatments if necessary. Each presentation was followed by a quick summary and taking questions from the group to make sure we all fully understood each other. After all ideas had been thouroghly discussed, we had to choose an idea. Making up Pros an Cons for each and our personal prefrences took us to Diet Coke, with the main appeal being the new angle of aiming it at men.
With the idea in place, we now have the time to go off and complete our individual tasks.
Friday, 7 January 2011
30 SECOND TELEVISION ADVERT - Skills Profile
So now we have moved onto a new 5 week project, to create a 30 Second Television Advertisement. The best way to start a project, after you have looked at everything that needs to be done (using the Production Schedule) is to list the areas you already have experience in. The practical focus of this project is ofcourse, the filming and editing of the advert.
Useful skills would include being able to use movie editing software. My experience here is only at the most basic level. I know the very basic editing programme, Microsoft Movie Maker, many times for things such as school projects. However, there are only so many things that can be done on this programme; cutting movie clips, splitting them or grabbing a still shot from the clip, adding titles or text to the clip, pre animated transitions or visual effects. Most things on this programme have been pre-programmed for you. In terms of audio, I can edit the audio from the movie clip or add my own audio under it. I can also fade both film and audio clips in and out.
The only other editing software I have used is Ulead, a slightly more advanced programme with more options and more freedom for the user. I haven't used this very often but in this kind of software it is easy to translate skills from other programmes into new ones. For instance, the way you cut clips is very common and dragging and dropping or a pick whip style method are often used. This means that new programmes can be picked up quicker thanks to a base knowledge of simple skills.
In terms of actually making my own clips, most of my experience here has been with point and shoot digital cameras for amateur or school project. I have yet to have experience in trying to light a scene or try any advanced cinematography but I do have a general grasp for the composition of the shot.
As I have said in earlier posts, I have Intermediate level skills in Photoshop, and know many techniques for editing photos. The closest I have got to use it for film editing however is the animations in the last project. So I am confident I won't have too much trouble actually editing the image, but I am intrested to see the different ways my skills can be applied to moving images.
Filming and editing are things I am very intrested in and am looking forward to adding many new skills to my profile in this new project. Firstly, Adobe Premiere is an important piece of software to add to my skill set. Although not the industry standard like Photoshop, it is a high level, professional film editing tool, with many different things to learn. Aside from the general editing techniques, the use of special effects and animation is an important skill I want to learn.
Also, filming the advert will be the closest I have come to a more professional film shoot. There are many things I will want to try and test here, especially getting some hands on work with the camera and putting some of my ideas on composition and execution into practice.
AFTER POST PRODUCTION
I have learnt a whole load of new skills on this project. Firstly, after a workshop with Phil, we learnt the best ways to use and treat the tripods. Here I learnt how to erect the tripod, how to get it at different levels, keep the baseplate flat or at and angle, use the panning booom, and how to put things at different angles or heigts. On set, I finally got my hands on some filming equipment, and as a group we formed our ideas on how we would want to set up each shot.This meant I learnt lots about how to use the camera, from basic operating skills to lighting. With lighting we took lighting into account on every shot, trying to get rid of lens flare or glare (especially off of the reflective Coke can) and so I feel I have learnt how to use natural light to our advantage, closing or locking windows etc and using non-natural lighting such as lamps, when trying to gain the maximum amount of light. Also in terms of compostiion and camera placement, I learnt that you need to get as much footage as possible so shooting at multiple angles is a must. We went for quite a punchy, impactful feel to the advert, so I learnt that for this you need quick close ups. This also effected the way I thought about audio, going back and rerecording with cameras just to get the sound.
In terms of post production, I have learnt a new program in Adobe Premier. Here I have become pretty good at using the software as a whole, I can import, edit with the "In/Out" system, mix and edit using the time line, including with multiple tracks of audio and visual, use the effects bin to add low pass to audio (this makes it sound like the background), and with visuals I used crop to cut out unwated background, and to have a wipe effect on separate layers. I learned how to export the videos, and create them in the first place using the right resolutions, encoding and codecs etc. This means I know that I am cxreating the work to be presented in the right formats.
These are the skills I knew before, and have gained since on the project.
Useful skills would include being able to use movie editing software. My experience here is only at the most basic level. I know the very basic editing programme, Microsoft Movie Maker, many times for things such as school projects. However, there are only so many things that can be done on this programme; cutting movie clips, splitting them or grabbing a still shot from the clip, adding titles or text to the clip, pre animated transitions or visual effects. Most things on this programme have been pre-programmed for you. In terms of audio, I can edit the audio from the movie clip or add my own audio under it. I can also fade both film and audio clips in and out.
The only other editing software I have used is Ulead, a slightly more advanced programme with more options and more freedom for the user. I haven't used this very often but in this kind of software it is easy to translate skills from other programmes into new ones. For instance, the way you cut clips is very common and dragging and dropping or a pick whip style method are often used. This means that new programmes can be picked up quicker thanks to a base knowledge of simple skills.
In terms of actually making my own clips, most of my experience here has been with point and shoot digital cameras for amateur or school project. I have yet to have experience in trying to light a scene or try any advanced cinematography but I do have a general grasp for the composition of the shot.
As I have said in earlier posts, I have Intermediate level skills in Photoshop, and know many techniques for editing photos. The closest I have got to use it for film editing however is the animations in the last project. So I am confident I won't have too much trouble actually editing the image, but I am intrested to see the different ways my skills can be applied to moving images.
Filming and editing are things I am very intrested in and am looking forward to adding many new skills to my profile in this new project. Firstly, Adobe Premiere is an important piece of software to add to my skill set. Although not the industry standard like Photoshop, it is a high level, professional film editing tool, with many different things to learn. Aside from the general editing techniques, the use of special effects and animation is an important skill I want to learn.
Also, filming the advert will be the closest I have come to a more professional film shoot. There are many things I will want to try and test here, especially getting some hands on work with the camera and putting some of my ideas on composition and execution into practice.
AFTER POST PRODUCTION
I have learnt a whole load of new skills on this project. Firstly, after a workshop with Phil, we learnt the best ways to use and treat the tripods. Here I learnt how to erect the tripod, how to get it at different levels, keep the baseplate flat or at and angle, use the panning booom, and how to put things at different angles or heigts. On set, I finally got my hands on some filming equipment, and as a group we formed our ideas on how we would want to set up each shot.This meant I learnt lots about how to use the camera, from basic operating skills to lighting. With lighting we took lighting into account on every shot, trying to get rid of lens flare or glare (especially off of the reflective Coke can) and so I feel I have learnt how to use natural light to our advantage, closing or locking windows etc and using non-natural lighting such as lamps, when trying to gain the maximum amount of light. Also in terms of compostiion and camera placement, I learnt that you need to get as much footage as possible so shooting at multiple angles is a must. We went for quite a punchy, impactful feel to the advert, so I learnt that for this you need quick close ups. This also effected the way I thought about audio, going back and rerecording with cameras just to get the sound.
In terms of post production, I have learnt a new program in Adobe Premier. Here I have become pretty good at using the software as a whole, I can import, edit with the "In/Out" system, mix and edit using the time line, including with multiple tracks of audio and visual, use the effects bin to add low pass to audio (this makes it sound like the background), and with visuals I used crop to cut out unwated background, and to have a wipe effect on separate layers. I learned how to export the videos, and create them in the first place using the right resolutions, encoding and codecs etc. This means I know that I am cxreating the work to be presented in the right formats.
These are the skills I knew before, and have gained since on the project.
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